Management Buy Out

Launch Site

Leading multi-platform social and mid-core game developer in China

"The key members of the original Happy Elements team came from Renren and MySpace. They are probably the only social game company with a heavy social media background. Happy Elements understands everything about social media websites, from background operation to foreground apps such as newsfeed and notification, which gave them a competitive advantage at the beginning stage of the startup. They use their social media mindset to think about what type of interactions users like and what kind of interactive behavior they require, and only then consider the specifics of the game. You could say that only with a social network can you have games. "
- Zhang Jiangbo for "Entrepreneur“